How to Start Your Own Dog Walking Business

If you truly love dogs and wish to work with them, a dog walking and pet care service is a perfect way to indulge your passion. In addition to a decent income, the job offers the added bonus of an abundance of fresh air and exercise.

Do you want to work with animals? Here are some tips to start your own dog walking business.

If you truly love dogs and wish to work with them, a dog walking and pet care service is a perfect way to indulge your passion.  In addition to a decent income, the job offers the added bonus of an abundance of fresh air and exercise. If you would like to know how to start your own dog walking business from scratch, I have provided a step by step list of things I had to do when I began my journey 2 years ago.  I hope it helps you to achieve your goals and enjoy the freedom that being an entrepreneur offers!

Be Sure You are Ready to Commit to Your Dog Walking Business

This post may contain affiliate links.  Although we may make a small commission it is at no cost to you.  See “Disclosure and Legal Things” section for complete details.

Dog walking is a real business. It is important that you are ready to devote your full attention to your company and your clients.  You are making a commitment to dogs and their families that you will be there at a specific time, regardless of weather or any exciting events that may come up.  You should be willing to work regularly and be prepared enough to adhere to a schedule. 

A dog needs to go out.  Sometimes people are at work for 8-10 hours a day.  If you are not on time, or don’t show up at all, that dog does not get to go out and relieve herself.  Sometimes you may be asked to administer medicine.  If you don’t show up, that poor doggo goes without.  This is why it is extremely important that you take this type of business seriously.  These animals are relying on you to be their break in the day. To them, you are like a family member and they need to be considered every day.

Think of a Catchy Name for your Business

You can choose to call your business anything you want – almost.  You can call Janet’s Dog Walking or Bob’s Pet Care Service, but these are not as memorable as they could be.  Try to think of something animal related, maybe a play on words or including the word “Tail”, “Fur” or “Wag”.  These names will catch a potential client’s attention and be more memorable when they want to look you up.

Do a little snooping around.  Look up businesses that provide similar services to what you want to offer in your area.  Find out the names of some of the more popular ones.  Be sure you are not duplicating or mimicking anyone.  This could cause confusion and possible legal issues.

Make Sure the Name You Choose for Your Business is Available

Once you have chosen your business name, the next step is to register it as a business.  You will have to run a search to be sure that no one else is using that name.  There is a small charge for the business name search, but it is worth it.  You should also check to see if the domain name is available for you website and that the business name (or a strong variation) is available on any social media platforms you would like to use to promote your business.  Facebook, Instagram, Twitter and LinkedIn are commonly used for business promotion.

Register your Business

When you are sure you have access to use this name, you will need to register your business with the government and get your business licence. Make sure to register for all tax numbers required in your area. This is something you should investigate on your government website or, if you prefer, consult an accountant.

Get Some Information About the Competition in Your Area

A little investigating will also give you some insight into what your community expects a quality service to provide.  I have had many customers tell me how pleasantly surprised that my arrival time is within 10 minutes of a scheduled visit.  Apparently, there are walkers out there who are very vague and feel that this is ok.  These are the things that you want to know about your competitors and your perspective clients.  You need to provide a top-notch service.  Knowing what is currently being offered and the average price for the services provided will help you to be more competitive. 

Speak to Dog Walkers in Your Community

When I was starting out, I was asking another dog walker some questions about her business.  I explained that I was not working in her territory so I would be of no threat to her business.  She said, “There are so many dogs out there that there is enough for all of us!” While this is a fact, she was very generous with her information. Her guidance helped me to gain some perspective about my own business.  If you are lucky and you are able to speak directly to someone in your area about their business, you will get a clear idea about local expectations. 

I have found that different communities have different ideas of what a walker should be doing.  Some feel it is a quick walk, wipe the feet and be on your way. Others have higher expectations and may want you to spend time feeding the dogs, cleaning bowls and brushing them, private walks vs. group walks, etc.  It may just be what they have grown accustomed to with a local walker that changes the expectations, but it is important to know what your fellow pet care companies are doing so that you can match or exceed the services already offered within a specific community.

Determine the Pricing Levels for Dog Care in Your Area

You are going to want offer a competitive price point for your services.  Part of your inquiries should include pricing.  How much is the going rate for a 30 minute walk?  How much for a group walk?  How much for a puppy drop in?  is there a discount for two visits in one day?  You can find the answers to these questions by doing a simple internet search on the other dog walking businesses in your community.  Make sure you don’t over charge.  People would prefer to pay a competitive price.  If you are too high, you will not attract business. 

The same can be said for a price that is too low.  Yes, that’s right.  You can actually under price yourself right out of a client!  That old saying, “It’s too good to be true!”, will cause people to move on if they see your extremely low prices.  Others feel that, “you get what you pay for.”, so if you are too low, you may come across as inadequate. Make sure you charge what you are worth in your specific market.

Take a Pet First Aid Course

Knowing what to do in an emergency is important as a pet owner and a pet care provider.  Accidents can happen in an instant.  Injuries and illness can arise when a pet is in your care and it is vital that you know how to handle each situation.  St. John’s offers Pet First Aid course that taught me how to do CPR and First aid on a dog.  They described scenarios that I had never considered.  It was an eye-opening experience for me.  I’m sure there are other companies that provide this training if St. John’s isn’t available.  I highly recommend taking the course.  It provides you and your clients with a level of confidence in your abilities.

Get Business Insurance for Your Pet Care Service

There are many companies that offer small business insurance.  It is important that you find a company that offers insurance for the specific needs of a pet care business.  It should incorporate coverage for accidents or injury to the pets you are caring for as well as the homes and contents of your human clients.  You will be entering many homes every day and you will be responsible for the health and well-being of their family pet.  It is important that you are insured for all unexpected occurrences.

Your vehicle, should you be driving from home to home, should have commercial insurance as opposed to personal coverage.  You are running a business and your vehicle is now a part of that business.  You will likely be on the road more than you were before and it is important that you have the proper coverage.

Create Your Website and Social Media Presence

You will need to find a web host and create a website for your business.  Most web hosts offer a fairly easy to follow set up.  You can choose from a number of style templates and add your business name.  There is a place to add pricing, contact information, special services and pictures.  It is always important to provide quality pictures.  People love to see what you do with the pets in your care.  By showing them pictures of happy pets playing outside, walking through a park or interacting with you or other dogs, they are able to gain some insight into your relationship with animals.  It also is a visual guide to what their pet would be cared for, should they hire you.

Pictures and captions are also great for Social Media. People are visual.  Cute animal pictures will attract people to your site faster than any words. You can gain more of a following by adding hashtags to your social media posts. Including # yourcitypetcareservices or # yourtowndogwalking can offer a way for people in your town to find you should they be looking for a pet care provider.

Interact with Local Pet Related Businesses

Many small businesses on social media will support one another and recommend you if they know that you are a reputable local business.  These are important connections.  Just be sure to reciprocate as small businesses need each other to grow.  One of the nicest things that happened to me in the beginning was when a local pet store did a shout out to my business on their Instagram feed.  They included my website Bio and some of my pet photos, along with a very generous write up.  I was not familiar with their store, but they had been following my IG and felt that my business was worthy of mentioning. Now I always recommend their store to local pet owners.  It’s a great way to make connections and a win/win for both businesses.

Advertising Your Pet Care Business

When you are just starting out you will need to advertise and promote.  Eventually, your repution will be your best advertising and word of mouth your best promotion, but until then you will need to get out there and hustle to get your business going.  I had to start on a very strict budget, so I made flyers using Publisher, printed them off and went all over town placing them on bulletin boards, telephone poles and apartment lobbies (where permitted).  I chose places like veterinary offices, pet stores, grocery stores and laundromats.  These are high traffic, family oriented places where someone who was looking for pet care may look for local businesses.

Register with an Existing Pet Care Service

Another way to get your business started is to join an existing pet care service that allows you to work independently.  I registered with and was able to run my business as well as work with them.  They provide leads and connections, but the interviewing, pricing and scheduling is still all up to you.  You simply pay them a percentage for the connections they provide for you.  It may take a while to gain a reputation on your own.  Services like Rover offer you and option to work while you build your own business. Once you are established, you can continue to work with Rover in addition to your regular clients.

Have Business Cards Made for Your Business

When you are walking your dogs out in the parks or down the street, you are bound to have someone ask you for your card.  Carry some with you and give out more than one should someone ask for it.  They will pass one onto their friends. When they pass you name along they can say that they met you and spoke with you.  They will be able to sat that they saw you interacting with your dog(s) and that all seemed well.  People love a personal recommendation.  Be visible.  Be friendly.  Be courteous.  Be prepared. Business cards create plenty of opportunity for word of mouth to spread as your cards to get passed around.


Opening a pet care service is a commitment.  Register your business. Create a website and advertise on social media and in person.  You can gain valuable experience while building your business by registering with a pet care service such as  Taking a pet first aid course and obtaining proper insurance coverage is vital when caring for animals.  Learn what other pet care providers are doing in your area.  Provide comparable services at competitive prices.  Mostly, provide prompt, reliable, safe and loving pet care and you will be successful.

Good luck and enjoy your walks!

Interested in working with animals? See: Jobs Working With Animals

Jobs Working with Animals

There are many ways to spend your days at jobs working with animals while earning a decent living. Even the jobs that require little or no education can provide a substantial income.

Have you been trying to decide what jobs you can do that let you work with animals? Depending on your current skills, whether or not you want to attend school or even if you would like to do something on your own, there are a number jobs working with animals.

This post may contain affiliate links.  Although we may make a small commission it is at no cost to you.  See “Disclosure and Legal Things” section for complete details.

Here is a list of ideas if you are considering a career with animals:


A veterinarian is responsible for the medical care of people’s pets.  It requires 6 years of University as well as a Veterinary License.  You can work in a veterinary hospital or in a veterinary practice for someone else. Other employment options include animal rescues, zoos (requires additional studies for exotic animals) or you can open your own practice.

Veterinary Technician:

Veterinary Technicians work alongside veterinarians. They assist with preparing animals for surgery, doing lab work and caring for animals pre and post-surgery. Some also provide basic dental care.  Becoming a Vet Tech requires a 2-year education.  Vet Techs are employed at veterinary practices, veterinary hospitals, animal rescues and zoos (requires additional studies). 

Veterinary Assistant

A Veterinary Assistant is responsible for the basic care of the animals in a veterinary hospital.  They assist with the care and recovery of pre and post operative pets. Duties include ensuring the kennels are thoroughly cleaned, the dogs are walked and that they have been fed according to veterinary instruction. They perform any general care responsibilities required for the animals.  Vet Assistants may be asked to perform some of the office work, make phone calls to pet parents, book appointments and take payments.

Pet Store Associate

As a pet store associate, you would work with the animals in the store as well as serve customers.  You will learn about the care and feeding needs of a variety of animals. The job includes assisting people with the needs of their own pets. You may also provide instructions regarding the pets that they are purchasing.  You may work as a cashier or stocking shelves, or a combination of a variety of these duties. Usually, the only education required is a high school diploma or equivalent.

Dog Trainer

A dog trainer assists pet owners with the training of their puppies or adult dogs.  In some cases, you may be training a support, service or guide dog. These require very specific skills as they will be working with people who have physical and emotional challenges.  Dog training requires no formal education. Most learn through apprenticeship programs that provide on-the-job learning. There are online training courses to gain a basic understanding of the job, followed by practical training.  It takes many hours to develop the skills needed to work with the animals as well as the people who care for them.

Pet Groomer

A pet groomer will bathe and cut your pet’s fur/hair. They will remove matting, clip nails, clean ears and, in some cases, express anal glands to avoid impaction.  A dog groomer can work in association with a veterinary practice, at a grooming salon or in a pet store. They can choose to work out of their own home or even have a mobile service set up with a modified van.  There are many self-employment opportunities once you have the necessary experience caring for the animals. It is also important to learn how to interact with the pet parents.

The education required can be obtained via an online certification program. This includes a practical placement guided by an established groomer. An apprenticeship program with an established groomer is a very common way to learn grooming skills. Another option is by working in a pet store that provides grooming where you could train with the in-house grooming staff. 

Pet Sitter

Many people struggle to find pet care for their animals when they are out of town.  There are a lot of pets that do not do well in a shelter or with other animals. The best solution for them is to stay in their own home.  Pet parents will hire an individual to stay in their home and provide full time care for their pets. 

There is no formal education required for this position. Usually you would have to have some pet care experience, a referral from someone who knows your animal care background and a criminal background check. It is also recommended that you have pet care business insurance to cover you for liability.  You can find jobs through agencies or create your own business through advertising and word of mouth. 

Doggy Daycare

Doggy Daycares are becoming very popular.  These are places where people can bring their dogs to be cared for during the day. Many offer overnight stays or boarding while the family is away.  Working in a doggy daycare does not require a formal education, but experience with animals is a bonus.  You can be trained on-the-job to gain this experience. 

Home doggy daycares are a self-employment option if you have the space for the dogs to move around and play in the house as well as a big enough yard for them to get some exercise.   Experience caring for groups of dogs is recommended as it requires a lot of organization and supervision. Most jobs working with animals will require a criminal background check. Pet care insurance would be advisable when caring for other people’s pets.

If you prefer not to fully run your own business, you can register with an agency like who will connect you with people searching for daycare or boarding for their pets as well as insure your business.  You will still choose your own rates, hours and clients, but you will spend less time and money on advertising and insurance.

Dog Walker
Jobs working with animals include  grooming, dog walking, boarding and doggy daycare.
Jobs working with animals include dog walking, boarding and doggy daycare.

A dog walker will travel from home to home picking up the dog and taking him/her for a daily walk.  These walks may be individual or as a group.  It takes some experience to build up to groups of 5, so you should start with one or two and when you become confident, add more.

There are many agencies, such as that connect the families with a suitable walker.  You can register with one of these agencies or you can own and operate your own dog walking business.  The agency will require some pet care experience, a few references and a criminal background check.  In exchange for a percentage of your hourly rate, they will pay for you to be insured and provide you with many leads to people who require pet care.  You will still choose your own rates, hours, days and clients, but without the added pressure of advertising and insurance payments.

Pet Photographer

It is becoming more and more popular to have pet portraits taken. People want specialized cards for Christmas, Mother’s Day, Birthdays or Valentine’s Day.  Pet photographers are hired for advertising, social media and marketing campaigns.  The ability to capture great pet photographs will provide you with the opportunity to sell them. You can sell on various platforms including Adobe Stock, Shutter Stock, Dreamstime or Getty Images.  You can work for yourself or you can find a job working for a photography studio.

Pet Treat Baker

Into baking?  Creating healthy, homemade dog treats can be a great business.  You can open your own shop or work from home.  This would require that your kitchen pass health and safety requirements.  Alternative to owning your own business, pet-oriented bake shops are opening in a number of cities. This means you could find a job as an associate or baker in one of these locations.

Pet Massage Therapist

Many pets, especially rescues, are very anxious.  They find it difficult to relax.  They may be very sensitive to touch, depending on their experiences. Massage helps the animals to relax and learn to trust the touch of a human hand. It will also provide relief to pets with medical issues such as arthritis or hip dysplasia.  Massage will help an animal in the same ways that it helps a human. You may also work with pet parents to show them how they can massage their pets to help them to become comfortable at home. 

There is no specific education or licensing requirements for pet massage therapy. Online courses are available as well as the option to be an apprentice. By working with an experienced therapist you will learn the best practices. Employment opportunities are found in pet massage clinics. Once you have acquired the proper skills and experience you could open your own business. It is recommended that you obtain the proper insurance with any form of self-employment.

Doga Instructor

Recently, I am hearing more and more about Doga.  This is a form of yoga that you practice with your pet.  If you are already a yoga instructor, you can provide Doga classes for people and their dogs.  If you would like to become a Doga instructor, you can take a 200 or 400 hour online yoga instructor training course.  Once you become a yoga instructor, you can incorporate Doga into your classes. There are jobs available in yoga studios or in gyms. Once you have gained experience and are aware of the business requirements, you could opt to open your own studio. Some instructors choose to provide online courses for people who prefer practicing at home.

Pet Blogger

If you have a lot of experience with pets you can start a pet blog.  You can teach others if you are passionate about pet care and needs. If you enjoy writing you can share your knowledge and experiences about the various pets you have cared for.  You can write about any jobs you have had working with animals. Your niche can be about many pets or a very specific species. You could also choose a niche that revolves around pets, such as pet foods or grooming.  Many people who provide a service for pets also run a blog about their experiences. These blogs offer information to pet parents who may have questions or concerns about their pet’s care. 

Creating a blog takes only a few minutes and has very few costs associated with start-up.  You can make a part-time or full-time income from a blog through the sale of your own personal digital creations, by signing up with affiliate marketing programs like Amazon or ShareASale.  Your earnings will depend on the time you have available to devote to your blog. This includes writing informative content and promoting it to an audience of pet parents.

There are many ways to spend your days at a job working with animals while earning a decent living.  Even the jobs that require little or no education can provide a substantial income.  Many, such as grooming, walking, massage, Doga, blogging or baking, can be done on a part-time or flexible basis while attending school or working another job.